• 43%

    Increase in the number of customers acting on their carbon emissions

  • 46%

    Of colleagues are aware of our BA Better World strategy, a 31% increase from 2021

  • 560000

    Views on our YouTube Docuseries hit

Direct Customers

  • We launched CO2llaborate, a new platform that allows customers to act on their carbon emissions by purchasing their own mix of carbon products, including carbon offsets, carbon removals credits and SAF. Customers can do this before, during or after their flight.
  • We added the CO2llaborate calculator to our onboard Wi-Fi portal, so customers can act on their carbon emissions whilst flying, with no need to pay for Wi-Fi to access the platform.
  • On short-haul flights, we enabled customers to contribute to high-quality, verified carbon offsetting projects for just £2.50 via our onboard food menu, the Speedbird Café, directly from their seat. The £2.50 contribution represents the carbon compensation of an average British Airways European return flight per customer, and the funds are invested in verified CO2 emissions reduction and avoidance projects.

CO2llaborate Screenshots on Smart Phones

Corporate Customers

  • We launched CO2llaborate for our corporate customers, giving them access to a personal dashboard to view and act on their carbon emissions. Customers can choose from a selection of products, including carbon offsets, carbon removal credits and SAF

  • We started working closely with our corporate customers to accelerate our commitments and expand our pipeline of SAF. Amongst others, this included a SAF deal with Travel Places to allow them to sell SAF to their customers who fly with us

  • We began work on including Green Fare products in our New Distribution Capability (NDC) platform

Customer Communications

  • We created onboard crew messaging to help show customers how they can address their emissions from their seats through Co2llaborate or our Speedbird café menu
  • BA Better World posters in our lounges highlight a variety of our sustainability initiatives
  • We continued to share episodes of our BA Better World docuseries on our YouTube channel to help educate customers on what we’re doing to achieve our goal of net zero by 2050 or sooner